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Seattle teens discover online fashion tool, accidentially spark viral marketing campaign
How online & mobile fashion app saved two Seattle teens more than $1,500 and sparked a local guerilla marketing campaign.
SEATTLE -- Patrick and Kirby McDermott (yes, they ARE related to our own M.J. she's there mom!) are two well dressed high school seniors.
They are so well dressed these days that their friends and even their friends' parents are asking for fashion help.
So how did they do it? They discovered online and mobile men's fashion help-site Cladwell.
And now the company is taking notice. The two have been asked to consult with the company's CEO and they're featured in a blog post on the company website.
Here's how it all happened in their own words as sent to Cladwell: