From General Mills
Pumpkin Spice everything.
General Mills is taking some inspiration from Seattle-based Starbucks and developing Pumpkin Spice Cheerios.
Cheerios confirmed the speculation on Twitter, saying "Oh, it's real."
Bloomberg reports Genearl Mills is counting on a series of limited edition flavors to help slow five years of declining sales.
“There’s nothing fundamentally wrong with cereal,” Jim Murphy, who runs the cereal division, said in an interview. “We just have to keep it relevant.”
The pumpkin spice flavor will reportedly be available later this year.
But until then, you can get your hands on Strawberry Cheerios.