AMSTERDAM -- It was all a lie.
KLM airlines does not actually employ the world's most adorable beagle to find lost iPhones at the airport in Amsterdam.
It was all a marketing stunt.
In an interview given to a Dutch news organization the company confirmed the disappointing news.
Global advertising agency DDB & Tribal Worldwide is responsible for creating the video.
Mediabistro's Agency Spy blog quoted Alex Herwig and Jeroen Thissen with the creative team.
And the internet wept for what could have been.