WSU to begin selling beer, wine at football games starting with Apple Cup
Washington State University (WSU) will launch a new pilot program allowing walk-around beer and wine sales at Gesa Field, starting with the September 20, 2025, Apple Cup game against Washington. The university says the program is designed to enhance the fan experience while maintaining a commitment to safety and responsible consumption.
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WSU to begin selling beer, wine at football games starting with Apple Cup

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