Soup in a pod? Campbell comes to Keurig

NEW YORK -- Talk about corporate synergy: Campbell Soup Co. announced Wednesday it will start selling soup pods beginning next year that can be heated on Keurig brand coffee brewers.

The K-cups, as the pods are known, will have a broth inside that can be brewed over a packet of dry pasta and a "vegetable blend garnish," the company said in a joint statement with Green Mountain Coffee Roasters Inc., the parent company of Keurig.

“This innovative partnership is a win for consumers and for both companies, and represents another important step as Campbell expands into higher-growth spaces,” said Denise Morrison, Campbell's chief executive.

The company said it's introducing the line of K-cup pods to meet growing consumer demand for quick snacking options.

According to the Associated Press, Morrison approached the executives of Green Mountain Coffee Roasters, the maker of Keurig machines and coffee, at an event last year to pitch the idea.

“The union of Campbell’s great taste and the speed and convenience of Keurig invites new consumption occasions," said Brian P. Kelley, Green Mountain Coffee Roaster's chief executive. The move "positions both companies to better meet the growing snacking needs of consumers in the U.S."

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