Realistic Lammily doll now gets her period

Created in response to Barbie's perfect image, the Lammily doll features realistic body proportions, cellulite and acne. Now, she even gets her period.

For $10, you can purchase the doll's Period Party extension kit. It includes an educational pamphlet about the menstrual cycle, a pair of doll underwear, 19 colored pads, and a calendar and dot stickers for tracking periods.

Doll creator Nickolay Lamm told TIME magazine the Period Party kit was created as a way to start a conversation about periods and the stigmas that surround it.

“It’s just what happens in real life,” Lamm said. “We wanted to put it on the doll so it’s not a scary thing.”

Created in 2014, the Lammily Doll is dubbed "Normal Barbie" because of her normal shape, modeled after an average 19-year-old woman’s measurements, based on CDC data. The doll starts at $25, with extension packs and extra fashion options starting at $7.

Check out the ad below for the Period Party kit: