Amazon opens new fashion studio in NYC

SEATTLE -- Amazon has opened up a new photo studio in the Williamsburg neighborhood of Brooklyn to help spruce up the fashion section of its website.

According to the website,, Amazon's new 40,000 square-foot facility has 28 bays for styling, shooting and editing apparel. says the Seattle online retailer is hoping to make their items look less like stock photography and more like a book.

Cathy Beaudoin, president of Amazon Fashion tells that, "Fashion is such an emotional purchase. You practically need to interrogate the product. We wanted to create a center for excellence."

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