Coke as a healthy treat? Read the fine print
NEW YORK (AP) — The world's biggest beverage maker is working with fitness and nutrition experts who suggest Coke as a healthy treat.
Last month, several wrote online pieces for American Heart Month, with each including a mini-can of Coke or small soda as a snack idea.
From the AP:
For Coca-Cola Co., the public relations strategy with health experts in February focused on the theme of "Heart Health & Black History Month." The effort yielded a radio segment and multiple online pieces.
One post refers to a "refreshing beverage option such as a mini can of Coca-Cola." Another suggests "portion-controlled versions of your favorites, like Coca-Cola mini cans, packs of almonds or pre-portioned desserts for a meal."
Ben Sheidler, a Coca-Cola spokesman, compared the February posts to product placement deals a company might have with TV shows.
But journalism experts disagree reported the AP:
Kelly McBride, who teaches media ethics at The Poynter Institute, said the phrasing of the disclosure that the author is a "consultant" for food companies, including Coca-Cola, doesn't make it clear the author was specifically paid by Coke for the column.
"This is an example of opaque sponsored content," McBride said.