Starbucks CEO says company will fix 'overly complex menu' to reverse sales slump

Starbucks CEO Brian Niccol announced that the coffee giant plans to fix its menu and pricing as it seeks to boost traffic and turn around sagging sales.

Starbucks unveils 'Wicked'-themed drinks ahead of movie release

In anticipation of the "Wicked" movie release on Nov. 22, Starbucks is launching a new line of drinks and merchandise inspired by the film.

Starbucks CEO Brian Niccol debuts new US plan to keep you in stores longer

Starbucks’ new chairman and CEO says he plans to focus on improving service and reestablishing the struggling coffee giant's stores as gathering places.

Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders

To recapture what once made it special — and turn around sagging sales — Starbucks is turning to Brian Niccol, an experienced marketer who previously led Taco Bell and Chipotle.

Pumpkin Spice Latte returns at Starbucks
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In addition to the PSL, the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, Apple Crisp Oatmilk Macchiato and Iced Apple Crisp Oatmilk Shaken Espresso will return.

Starbucks' 2024 fall menu is here. Here's what we know

The Pumpkin Spice Latte – and other fall favorites – will return to Starbucks stores starting Thursday.

New Starbucks CEO not required to move to Seattle
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Starbucks' incoming CEO could make well in excess of $100 million in his first year with the company under an incentive-laden contract, and he will not be required to relocate to Seattle.

Starbucks is giving its new CEO a huge pay package and not making him move to Seattle

Starbucks' incoming CEO could make well in excess of $100 million in his first year with the company under an incentive-laden contract, and he will not be required to relocate from his home in California to Seattle, the home of the global coffee giant.

Starbucks replacing CEO: What's been plaguing the coffee giant?

From boycotts to labor disputes, here are some of the issues that have been plaguing the world’s largest coffee company in recent months.

Starbucks replaces its CEO with Chipotle CEO Brian Niccol

Seattle-based coffee giant Starbucks announced Tuesday that Laxma Narasimhan has stepped down as chief executive officer, and has been replaced with the chairman and CEO of Chipotle, Brian Niccol.

Starbucks names new CEO, current Chipotle CEO
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Starbucks announced Tuesday it?s replacing CEO Laxman Narasimhan with Chipotle CEO Brian Niccol.

West Seattle's Alki Beach Starbucks closed, signage removed

Starbucks has closed another prime Seattle location. This time, Alki Beach area residents caught the surprise. The store had been open since 1999.

Starbucks 1st and Pike location temporarily closed to 'evaluate environment'

The Starbucks location at 1st and Pike, directly across from the entrance to Pike Place Market, is temporarily closed as the store determines its next steps.

Starbucks adds boba-inspired drinks to menu

The coffee chain announced on Tuesday its latest menu additions include Summer-Berry, Summer-Berry with Lemonade, and Summer Skies drinks.

Starbucks is introducing a cold drink cup made with less plastic

Starbucks is introducing new disposable cups that contain up to 20% less plastic, set to be rolled out to stores in the U.S. and Canada starting this month.