Expand / Collapse search
☰

Seattle Sounders, Reign FC to drop Ticketmaster starting in 2027

By
Published  March 24, 2026 3:20pm PDT
Seattle
FOX 13 Seattle

The Brief

    • The Seattle Sounders and Reign FC are ending their partnership with Ticketmaster to launch a "direct-to-fan" ticketing model through the platform Jump starting in 2027.
    • This transition allows the clubs to manage all ticketing elements internally, offering fans transparent pricing, a single-login experience, and personalized engagement without a third-party intermediary.
    • The move follows a similar shift by the Minnesota Timberwolves and reflects a strategic effort by the Seattle clubs to gain more flexibility and control over their business platforms.

SEATTLE - The Seattle Sounders and Reign FC are parting ways with Ticketmaster after this season, announcing a partnership with ticketing platform Jump.

The soccer clubs announced the long-term partnership on Tuesday, marking a pivot away from Ticketmaster just weeks after a controversial settlement in a live music event monopoly case prosecuted by the U.S. Department of Justice.

Starting in 2027, tickets will be available through Jump, which the organizations say will remove the "middle partner" between the clubs and their fans. Sounders and Reign FC say that, with Jump, they will now manage all elements of ticketing.

"Our organization has been diligently focused on the fan and creating an incredible experience," said Seattle soccer's President of Business Operations, Hugh Weber. "This partnership is about unlocking more customized connections that reflect what our fans expect and deserve. It’s foundational in how we engage with our communities for years to come."

Dig deeper:

According to the clubs' leadership, the partnership with Jump affords them a "direct-to-fan" model, including a single-login, single wallet seamless experience, easier ticket purchasing with transparent pricing, and personalized engagement tailored to each fan.

"This is not simply a change in technology, it’s a strategic evolution in how we operate and grow," said VP of Business Strategy & Analytics, Kaitlin Bailey. "We are building an infrastructure that allows us to continuously innovate, adapt and lead in delivering world-class experiences both on and off the pitch for our fans."

The Sounders and Reign FC are following in the footsteps of the Minnesota Timberwolves and Minnesota Lynx, who have already migrated their game ticket-purchasing to Jump.

"From the beginning, the Sounders and Reign have approached this as an opportunity to build something truly innovative and novel," said Jump CEO Jordy Leiser. "They share one of the largest and most complex stadiums in North America, but they’re determined to operate with the kind of control, flexibility and intelligence modern sports organizations expect. Together we’re going to show what’s possible when two forward-thinking clubs want to elevate the entire fan and business platform."

MORE NEWS FROM FOX 13 SEATTLE

Gov. Ferguson signs bill changing WA legal language away from 'alien'

More than 100 Kent, WA workers to be laid off by Rise Baking

WA AG joins lawsuit against OneMain Financial, alleging bait-and-switch scheme

Chateau Ste Michelle Summer 2026 concert lineup announced

Former WA resident says she was victim of alleged License Express flaw

FBI adds WA double-murder suspect Samuel Ramirez Jr. to Most Wanted List

Loved ones still reeling after deadly Key Peninsula, WA stabbings: ‘Never saw that coming from him’

To get the best local news, weather and sports in Seattle for free, sign up for the daily FOX Seattle Newsletter.

Download the free FOX LOCAL app for mobile in the Apple App Store or Google Play Store for live Seattle news, top stories, weather updates and more local and national news.

The Source: Information in this story comes from Seattle Sounders and Seattle Reign FC.

SeattleSeattle Sounders FCSeattle Reign FCNews